Post by account_disabled on Feb 27, 2024 6:23:10 GMT -5
Cyber Week 2023 Written by Alfie Staples onOct minutes to read Alfie Staples Global Insight Manager at Awin shares 10 top predictions for the 2023 Golden Quarter. Split Share on Twitter Share on Facebook Share on LinkedIn Cyber Week 2023 will once again bring with it special challenges for advertisers this year. Due to the global cost of living crisis and tightening internal budgets marketers can expect a rather quiet quarter in terms of consumer appetite. To address these challenges Awins global experts have summarized their top 10 predictions for success this year. 1. High discounts can be expected Advertisers should expect that their competitors.
Will offer higher discounts than usual during Cyber Week.and fashion products as retailers underestimated the impact of the inflation crisis. This will Whatsapp Number List result in the major sectors advertising more discounts than usual in order to sell the remainder of the years inventory. We recommend partnering with or reteaming with discount partners for unique highvalue placements. At the same time it is worth using tools like voucher attribution on Awin. Securing the future becomes crucial Data protection has never been as important as it is today Apple has already responded to the issue with the latest iOS 17 update in September.
The this to have minimal impact on Awin Advertiser. Nevertheless maintaining tracking effectiveness while ensuring transparency and userfriendly measures through a complete Awin tracking suite will be important and one of the deciding factors for publishers promoting certain programs. 3. The Black Friday Advance will return We predict that consumer buying interest and retailers Black Friday sales will start earlier this year. This advancement has been noticeable for many years as advertisers advertising periods appear earlier and earlier in the calendar. With a report showing that 41 of consumers expect strong offers before and during Cyber.
Will offer higher discounts than usual during Cyber Week.and fashion products as retailers underestimated the impact of the inflation crisis. This will Whatsapp Number List result in the major sectors advertising more discounts than usual in order to sell the remainder of the years inventory. We recommend partnering with or reteaming with discount partners for unique highvalue placements. At the same time it is worth using tools like voucher attribution on Awin. Securing the future becomes crucial Data protection has never been as important as it is today Apple has already responded to the issue with the latest iOS 17 update in September.
The this to have minimal impact on Awin Advertiser. Nevertheless maintaining tracking effectiveness while ensuring transparency and userfriendly measures through a complete Awin tracking suite will be important and one of the deciding factors for publishers promoting certain programs. 3. The Black Friday Advance will return We predict that consumer buying interest and retailers Black Friday sales will start earlier this year. This advancement has been noticeable for many years as advertisers advertising periods appear earlier and earlier in the calendar. With a report showing that 41 of consumers expect strong offers before and during Cyber.