Post by account_disabled on Jan 1, 2024 3:02:14 GMT -5
You through content that interests you, to the registration stage. Get a positive return According to Campaign Monitor, emails can generate an ROR of up to % for every US$ invested, it is possible to get up to US$ in return . This data proves how advantageous the email marketing strategy is when we take a look at the costs invested and the returns obtained. Reach a large audience Radicati's projection for next year is that email accounts will reach billion. Business accounts should reach billion in All of these numbers represent people who may be interested in your institution. That is, if your IE's desire is to attract new students, start considering an email marketing strategy.
Measure easily If your institution has an automation or email Special Data marketing tool, measuring the results of your email marketing campaigns can become an even simpler task. When we talk about sending email, it is necessary to keep track of the following metrics to be able to measure the success of your strategy. Open rate Indicates how many people opened your email. This rate can be affected, mainly by the subject chosen and the sender of the message. Therefore, it is important to try different topics, use adjectives and questions that stimulate the reader's curiosity so that they awaken their interest and open your institution's email.
Using a person's name as the sender also helps convey more trust. Click rate Reveal how many people clicked on the links present in your email. To improve that rate you can create more objective CTAs so that it is clear which offer they will have access to and you can also perform A/B tests to find which models get the most clicks. Click through rate It refers to how many people clicked on a link or email, among all those who opened that email. In that case, to improve that rate you need to combine a good subject line with optimized CTAs. Crafting a clear message, optimizing your email so that it has a responsive design and arousing the reader's interest are some strategies to improve this metric.
Measure easily If your institution has an automation or email Special Data marketing tool, measuring the results of your email marketing campaigns can become an even simpler task. When we talk about sending email, it is necessary to keep track of the following metrics to be able to measure the success of your strategy. Open rate Indicates how many people opened your email. This rate can be affected, mainly by the subject chosen and the sender of the message. Therefore, it is important to try different topics, use adjectives and questions that stimulate the reader's curiosity so that they awaken their interest and open your institution's email.
Using a person's name as the sender also helps convey more trust. Click rate Reveal how many people clicked on the links present in your email. To improve that rate you can create more objective CTAs so that it is clear which offer they will have access to and you can also perform A/B tests to find which models get the most clicks. Click through rate It refers to how many people clicked on a link or email, among all those who opened that email. In that case, to improve that rate you need to combine a good subject line with optimized CTAs. Crafting a clear message, optimizing your email so that it has a responsive design and arousing the reader's interest are some strategies to improve this metric.